Marketing Strategy
Integrated Marketing & Sales Strategy To Get Your Home Sold!
Professional Photography Services
The most critical component of marketing properties.
Differentiation: sets the home apart from competing listings.
84.8 percent of homebuyers report using the Internet to look for a home.
Homes with 20 or more photos, receive 15 times the showings as homes with fewer photos.
Statistically, homes sell faster for a higher price.
Movies Of The Home & Selling Features
Establish an emotional connection with music, narration and movement.
Offers buyers the ability to understand the floorplan and flow of the property.
Differentiation: less than 10% of listings offer true video (not “virtual tour”).
Buyers stay longer viewing listings with video – then they actually visit home.
Storytelling is the most effective way to connect with buyers.
Property Blog Page With Unique Website
Communicate the possibilities, via web 2.0 experience, which connects to buyers.
Home owner’s participation enhances marketing since they know the area best.
Community videos (parks, restaurants, shopping, etc) – creates a compelling online experience.
Viral Marketing portal and peek into the potential of the property and neighborhood.
Facebook Group Property Page Of The Home
Update relevant listing status, post community events, photos, videos, etc.
Allows Sellers to participate in the on-going sharing of some of the best features of your home and community.
Keeps your listing top of mind to potential buyers with consistent exposure.
Send updates to subscribers and invite to group.
Video & Photo Examples:
An example of transforming photography to engaging movement.
Watch this video for a floorplan experience.
Click
to see a property blog
Marketing has been radically changed by the internet.
This presentation shows how I approach the shift.
Narrated Video Whisper Creek Retreat
Video is the most effective way to make your property engaging online.
This was essential in selling this house for the highest price in the neighborhood.
Animated Slide Show Lake Easton Estates
In some circumstances, aerial photography is required to help buyers better understand the possibilities of the home.
